I have had a hectic week (updates to come), but I HAD to write and let you all know that one of my favorite campaigns is BACCCCCKKK!!!!!
If you aren't aware that this has been happening you need to check it out. The Old Old Spice Guy Isiah Mustafa and New Old Spice Guy Fabio are engaged in an epic battle right now. They're challenging each other to Mad Libs, reply to questions posed by fans on Facebook and Twitter, and overall just one-upping each other with their ridiculously witty banter. You can even vote on which guy you like better (is that even a question?!). Head on over and check it out!!! Highly entertaining.
VOTE FOR ISIAH!!! You know I did...I hope this blog gets me a shoutout from Old Old Spice Guy. It would make my 29th year oh, so complete.
When I first started this blog, I was about to enter my last year of graduate school. The last eight months have flownby so quickly. It feels surreal that I finally graduated!!!!!!!!!!!!!!!!!!!!
I have so many experiences I want to memorialize about this time, but I think I'm going to break it up into two stories: my last few weeks of classes and my graduation weekend.
Because of the time-consuming nature of all my commitments last semester I have not had the opportunity to fully explain what exactly I worked on in my capstone IMC Campaign Planning (a.k.a. 480). In the capstone, each class is an IMC consultant to a company. The client gives you their problem, and a budget and students work in teams to create the best campaign to solve the client's marketing issue. The winners get bragging rights, an incredible accomplishment for the resume, and usually a prize from the company. Some even get jobs.
Fall semester's client was ESPN Chicago. I died. Working for ESPN would have been a dream. There were rumors that Spring semester was also going to get a crack at ESPN. I was beyond excited. During the fall semester I had an awesome teammate-Andres, who kept me sane during a stressful group project. Working with him was great, because we innately understand one another and have a complimentary work ethic. Andres and I became fast friends and decided to partner up for the 480 project.
Walking into my first 480 class was bittersweet. Dorothy (our professor) had taught all of us in our first class when we began our degree, and ending with her was a made the whole experience complete. As Andres and I sat next to one another in 480, we were extremely anxious for the client announcement. Dorothy began explaining that we had the opportunity to work with a client she had never worked with/for and she was very excited for us. Right away this was a trigger that we were not working for ESPN. I was a slightly disappointed, until she announced our client was...UNIVISION!
Why was I so excited? Because Andres was the only native Spanish-speaker, I was the only other person who spoke (a little) Spanish, and lastly, I was the only person with Hispanic advertising experience. We created our team, and immediately began working fiercely on our project. We chose our target, and the campaign went from this largely daunting task, to a time-consuming project that was (dare I say) fun.
In my creative campaigns class I was lucky enough to have a professor who had taught the campaign planning capstone in the past. He gave us the option to work on our client for his final. At first this sounded GREAT! Then Andres and I realized we had to create two campaigns for the same client, because many of our classmates were competing against us in the Univision project. Yes, we are that competitive.
After we wrapped up our creative campaign final presentation, Andres and I met up with the rest of our team to practice, practice, practice. During the practice we solidified our presentation, I freaked out, because I felt our conclusion was weak. We agreed that I needed to write the conclusion. That night I didn't sleep well. I was nervous and worried about finishing the conclusion. I kept dreaming about what I needed to say. After six hours of restless sleep I gave up. Luckily, I was able to remember snatches of the conclusion from my dreams, and through combining those sentences with my previous attempts I wrote something powerful.
Fast-forward to presentation time. Dorothy allowed us to invite our family members and I was so grateful to sit with Karla. Having her there next to me was a massive comfort. With each group I became increasingly more nervous. However, as each group presented my confidence in our idea grew.
Finally! It was our turn!! Our presentation went really well- as good as we could have hoped! As we presented our material to the executives I could tell they were receptive to our campaign. Karla told me she thought we had won. Others agreed with her, but it was still uncertain.
Grupo Ñ after our win ( L-R Dorothy, me, Andres, Madison & Angel)
When the panel returned the class was on edge....it was absolutely nerve wracking. The executives described the positives of each group, and finally announced that my team-Team Walgreens had won!!!!!!! Being recognized as the best for something I had worked tirelessly is/was indescribable. My classmates were so supportive and warm. They hugged us and congratulated us on a job well done.
Winning this competition meant the world to me. It was a goal I set 3 years ago when I began school, and accomplishing it was nothing short of awesome. Cheers to Grupo Ñ aka Team Walgreens!
Here are the two television commercials we shot. Enjoy.
As an avid lover of hip hop, sports, and sneakers, when I saw this video land in my inbox the other day I was immediately intrigued. The headline contained the words "Cool Kids" I was like "there is no way these media people are about to use some of my favorite Chicago rappers to sell their sneakers?!" Honestly, this commercial is genius. The use of the exclusive track in conjunction with appearances from NBA players Amar’e Stoudemire and Chris Bosh, NFL receiver DeSean Jackson and MLB legend Ken Griffey Jr. reinforces the cool/fly factor of both brands. Nike toes the line between athlete and fashion rebel with an understated finesse.
Unfortunately, I have not had the opportunity to see the Cool Kids perform, but I have seen/interacted with them at many events and shows. To say you can pick them out of a crowd is an understatement. These dudes have some innovative style, and I love to see what they're wearing. They stand out in a crowd where everyone has designed outfits to stand out. This ad encompasses their individual style (personal and lyrical) perfectly. Including the song keeps the commercial more authentic to a subset of the target, because the duo are a bit more underground.
One can only assume that during the creative process Nike & Footlocker made a calculated decision to design a commercial that reaches beyond the underground hip hop community, and elusive sneakerheads. The brands wisely chose to combine the star power of popular athletes with the rappers. The choice to include Stoudemire, Bosh, Jackson and Griffery resonates with an even larger audience target, giving the commercial a more mainstream reach than the underground hip hop sneakerhead.
As a result of all this analysis I am going to rock my Nike hi-tops this afternoon.
Morning Folks! Here's another post that has been sitting in the reserves for over a month waiting to be published:
Last October my good friend Martin came to visit, and he unleashed a hidden monster: The Words With Friends Beast. For those unfamiliar with the game it is basically a Scrabble application that you play on your device against friends and strangers. The game is addicting. At first only the elite a.k.a. Apple users had access to The Precious Words. However, the Droid owner can now play You better believe that my Droid friends jumped on the bandwagon as soon as they had the opportunity. I think my opponents doubled when the game became available to them. Over the last few months I have witnessed a growing number of people playing the game in public: on the bus, El, standing in line, even during a conversation with yours truly. It is everywhere.
This is not a game played by me.
Let me explain why I believe Words With Friends (WWF) is one of the best apps out there: you play your friends (or strangers that become your friends over time), there's trash talking, you need a strong grasp of the English language- which means it makes you smarter, it brings out your competitive side, it's portable, and you can play 24 hours a day. If you want to play a friend in person you can use the pass and play option. Did I mention it's free? YES!!! There are also paid versions without ads.
The popularity of Words is growing by the day as I see more and more Facebook statuses reading, "My words with friends name is ________" followed by replies with their friend's user name. Other users are updating their status with a high playing word. Don't think I didn't share with the world about my 90-point "enslaved." It needed and deserved recognition!!
In my opinion, Words is one of the best games out there, because it stimulates your mind and grows your vocabulary. They should make a kiddie and/or classroom version for children who don't like spelling or reading. I bet it would yield positive results. Call me Words With Friends--I am full of ideas!!
Lastly, people, please don't cheat. Recently I found one of my real-life friend opponents (who shall not be named) cheating. They had pulled up a list of words that were high-scoring 2,3,4-5, 6, 7-letter words. When my sister and I told them they were cheating they replied they were merely "studying." In their eyes they weren't cheating because they weren't using it in the actual game. I think it's cheating, because their intent was to learn a word (and not it's meaning I might add!) just to score points in the game!! What do you think????
And, now for the information you have been waiting for: my user name is Gloface Killah.
Last night, like many Americans I tuned into 20/20 to watch Charlie Sheen discuss the current situation of his life. I would like to state that I did not see the interview in its entirety, but what I saw was enough. The media whirlwind around him needs to stop. NOW.
We live in a society where we love watching people rise from the poorest of the poor and turn themselves into a superstar (Michael Jackson). Likewise, a celebrity's fall from the top is perhaps even more entertaining (Michael again). It is quite obvious that Charlie Sheen is in the midst of a very public fall from grace.
I believe Sheen is mentally ill. As someone who has friends and family with various mental illnesses I see the danger of the media circus surrounding him.
With mental illness, people tend to have very distorted perceptions of the world. The mentally ill believe that their perceptions are the absolute truth that only they have been blessed with the ability to recognize. They are extremely stubborn in this belief, and it takes a lot of time, love, patience, and (usually) medication to get them back to a healthy mental and emotional mindset. In creating platforms for Charlie Sheen to share his ramblings to the world we (the fascinated viewers) are actually reinforcing his illness.
The public is, in essence, feeding the thoughts and strengthening his maniac resolve. Even worse, we are showing those that may be considering treatment that their behavior is not only acceptable, but it's fascinating. Glamorizing this choice. "But MMM, we are clearly NOT showing him that!! We want him to get help!" That's the thing with mental illness. It allows you to shade your eyes to the entire reality and focus on the reality in which you exist and create. All of this coverage is lengthening Charlie's road to beginning a recovery process.
Part of me wonders why an executive would give him the network attention (beyond competing with your competitors of course). Would you want to see your daughter, son, even wife on TV during the height of their mania or depression? Want them to become the laughing stock of the country? Consider his family, not the "goddesses"-but his parents and children. In this consideration I am going to request that the next time you think twice about supporting his madness. The less public interest in his antics might be the first step to seeking a healthy mindset that Sheen needs.
Ugh. I feel like I have been trying to update the blog forever. This draft has been sitting in the edits since the day after the Super Bowl. I figure it has some good stuff in it so why not post it for the world....better late than never right? (It's in blue.)
I survived the Snowtorious B.I.G. aka Snopocalypse-Windy City edition aka Snowmaggedon 2011. It was quite an interesting week filled with snow, wind, idiots stranded on LSD (that's Lake Shore Drive to all you non-Chicagoians) and of course the wonder that is THUNDER SNOW. I was one of the lucky that did not lose power, heat, or even sleep over the blizzard. I attended a snow bunny party in my building and watched the flakes fly. Of course Rex decided that he would not use his wee wee pad, and I took him out at 9:30 pm during the peak of the 70mph winds. We were only out there for approximately 90 seconds.
Anyway, Super Bowl Sunday just passed. I am so sad that my Steelers did not defeat my arch enemy the Green Bay Wackers....oh I "meant" Packers. Anyway, as a participant in the most watched television show ever I will give my obligatory Super Bowl winner and losers wrap up.
Winner: Clearly Chrysler. I loved the "We are Detroit" theme. I thought it was intense, and the Eminem voice over coupled with his song "The Moment" was a nice touch. The ad fought back against the criticism that Detroit is wasting away into a ghetto; that it is a scab and scar America would be better without. Instead this ad showed what Detroit people are proud of, they will not give up, and they will rise again. In my classes we question are the ads clear, motivating, and distinct? If yes, you have a great ad. This ad was all three. I am quite sure I wasn't the only soul who felt compelled to buy American again.
Losers: I have two choices.
The American public as we were also forced to endure limitless sub-par commercials. WHAT HAPPENED TO BEING CREATIVE?! It's the Super Bowl for goodness sake. Do not pound out your usual work!!!!!!!!!!!! I also felt there were too many movie previews. Boo.
Coke. What happened to making sense? They were all over the board, with the soldiers on opposite sides of battle putting their differences aside to share a Coke and then re-drawing lines in the sand. What about the fantasy world that just left me scratching my head and thinking yet ANOTHER horrible Coke ad. I say this from a place of love. I love the products. Coke, Diet Coke, Sprite, Cherry Coke, Coke Zero=Mad Media Maven YUM. One of my favorite commercials of all time is a Coke commercial "Cake Mix, Wheat Bread, Coca Cola, Shaving Cream." I REMEMBER the list years later!!!!!! I beg you Coke. Fire your creatives and hire me. This showing was for the second year in a row abysmal. It was unclear, unmotivated, and indistinct. FAIL.
We all know that Groupon did a bad job.
Anyway-this semester is way busier than I thought it would be. The weeks seem to fly by. I am learning a ton at my internship. The job hunt is......going. Hoping to land the job soon. Still pursuing lots of leads.
Tonight is Chicago's much hyped mayoral election. Should be interesting to watch. Ciao!
The Old Spice Guy is returning!!! As his biggest fan you know I couldn't be happier. The creative did not disappoint as he retained his ridiculously comedic banter: calling earth a blue marble, discussing his physique, and the opportunity to preview the commercials by staring into his beautiful brown eyes.
The commercials will hit the air in February. (That's next week!!!) I can only wonder what else Old Spice is going to attempt this time around with Old Spice Guy. Another level of viral infused social media campaigns? Whatever happens I am relieved, because February is starting to look a lot hotter and more tolerable.
Ok. Now that I said that..WAIT--we're in a new decade?! I cannot believe that it's 2011! Ten years ago at this very moment I was a freshman in college beginning my second semester as a Zoology (pre-med) major. Ten years later, I am beginning my last semester as an Integrated Marketing Communications graduate student and an intern in said field. I never would have guessed this ten years ago-EVER!
I know my posting has been shoddy at best the last two months or so. Such is the life of a girl in the city. I guess in a way I should be grateful, because that means I have a plethora of friends who invite me to all their activities and I try to participate as much as I can. I will not complain about feeling the love (especially in these days) and you should take my absences as a something positive, because that means I'm gathering more material for us to sift through together. So let's discuss some of the highlights...
One of the reasons that I began this blog, was to market myself because I am in the midst of making a career change. For anyone considering switching careers, to tell you it is difficult is an understatement. I knew that it would be a challenge, but I was not prepared for how discouraging it can be to one's optimistic mindset. As a career-changing student set to enter the workforce in May, one of my focuses has been to secure an internship. Why? Because I need relevant industry experience. Sadly my degree is not enough to guarantee entry into my field. Truthfully, I have been searching for an internship off and on since I began my program. I will not sugar coat the facts, and say it's been cake walk. It has not been easy. At all. It is frustrating, and time consuming. Rejection can make you want to rip your hair out, and even worse, doubt your academic (and sometimes personal) prowess. To the nagging self-doubt I say do not get discouraged everything ALWAYS works out for the best!
Anyway, remember how waaay back in the beginning I said I had some things on the horizon I was hoping would pan out?? Well- they have!!! I am an intern! WHOOO!!! Last week I began my internship at a multicultural (yes!) advertising and pubic relations firm. When I interviewed I was placed in the account services (advertising) division, but after some company restructuring I am working in both account services and public relations! At first, I was shocked and a little weary. Truthfully, I did not have a good view of PR from the class I took. After working on a public relations project the last few days my opinion is changing. It feels great to finally start advancing up my career path.
Yesterday evening I had my first class of my last semester. Ever (I think). This semester I am taking Creative Campaigns and Campaign Planning with my two favorite professors. I know they will challenge me, and as a result of those challenges I will be the best IMC Maven I can. Ending my studies with these two individuals teachers is priceless and words cannot suffice. I cannot wait to see what tonight's class will bring. Can you feel my joy and excitement?!
During class I had one of those indescribably rare moments where I KNEW that I am in the right place on the right track. Whenever I have one of these incredibly rare moments I smile and my heart warms. I honestly feel it is God's way of letting me know that in the end it's ALL worth it!! I have these moments at work as well. I am learning so much as I apply my schoolwork in the real world. On Monday I tweeted, "It doesn't feel like work if you like what you're doing!" If you think I'm lying consider this: I have more fun working as an unpaid intern than I do as a (considerably more) paid paralegal! In all seriousness, I urge those readers who have not found their passion to take the time this new year to seek that which fulfills you. You only live once, and shouldn't you enjoy where you spend the majority of your day/week/life? Also, living life will put you through enough pain and suffering. So why not avoid some of it if you enjoy your career??
A few other miscellaneous things:
I know this is a blog about media and recently I have gotten away from that a bit. Don't worry, there will be media reviews in the upcoming posts. While I'm speaking om the blog format, I am going to include another facet: the graduate student on the job hunt. I have some definite ideas of where I want to go with my career and leads to pursue, but I thought it could be fun to chronicle my journey. Lastly, I am also tossing the idea around of having this be an informal journal of my last semester of school (maybe?) ever. I hope these changes don't bother you. If they do, go read Ad Age or Ad Week. They're straight media no personality. (Not to say they aren't great reads, but here you get a personal take from yours truly). Let me know what you guys think. I always love to hear it. I'm not quite sure how to get alerts on comments, but I LOVE them and try to respond when I can. Oh, and can you do me a favor? Would you mine spamming the crap out of the blog on FB, Twitter, email blasts, WHATEVER?! I'd like to increase my readership!
First off, MerryChristmas, Happy Hanukkah and any other holiday season occurring now that you may choose to celebrate! My final final is tonight and I could not be happier! I know it's been awhile since I've updated, but I feel required to write this blog at the core of my existence.
As you know, this blog is 90% about my thoughts on media and 10% about me (if even). However, in the last few weeks I have had some really wonderful and really awful things occur to me (to be updated in a future post). I have seen a lot of death as the holidays have approached. It is nothing short of painful to witness people you care about pass away or endure a loss in their life. You are helpless. The only comforts to offer are to be there for them, listen, and encourage them to take life day by day. Unfortunately, we cannot take some of the burden on their behalf.
Life is short. I hate to say I am speaking from experience, but I am. Twice in my life I have been about to talk with or make plans with my friend, and then they were suddenly no longer among the living. Devastated is putting my feelings mildly. From these lessons I have learned to always tell those in my life how I feel about them. I have also realized not to sweat the small stuff. It is just STUFF.
I made a decision earlier this week that as my 29th birthday approaches (tomorrow) I am going to start living my life a little differently. I am going to throw caution to the wind and listen to my heart rather than my head. As a pragmatic person, this was a scary thing to do. But if I'm given ONE life am I really living if I'm living in a world of fearful, rational explanations? I'm not. I've done it for 28 years, and for 29 it is time to try something different.
Therefore, I implore you to tell those that you love and care for that you love and care for them. I'll go first:
As your music-loving media maven I feel it is my duty to introduce you to some of my wonderful musician friends. Oddly, the two I plan to feature first are friends in the same hip hop crew. I believe in these men and their music, and I think you could too.
First up: Mayer Hawthorne
Me, Karla, Mayer
I have to say I am sort of a music snob. If you discuss music with me, than you discover my general disdain for today's R & B genre. To say I think it is terrible (with the exception of Neo-Soul) is an understatement. The quality of the material within the songs and the lyrics has decreased exponentially, and the artists themselves cannot sing. When people ask me why I feel this way I explain that I grew up listening to my parents music: Motown, Michael Jackson, Stevie Wonder etc. I wish that quality of music would revive itself. Generally those that disagree with my stance on today's R & B concede that the music of our parents generation is unquestionably better. Fortunately, there are now a group of artists that have focused on soul, and one of them happens to be Karla's (my sister) close friend!
Yesterday Drew was in the New York Times, and needless to say we were beside ourselves with excitement. If you are unfamiliar with Mayer Hawtorne here is a taste of loveliness that your ears have been begging for. Maybe So Maybe No, is my favorite song. The video is pretty sweet and I have to give Henry DiMaio some major credit for standing out above the pack:
North Coast Music Festival 9/5/10
You know when you listen to a CD that you love over and over, and finally see the band live and it is beyond disappointing? I hate that! It leads one to feel they have been tricked by the sound engineer. Well, I am happy to say you will NOT have this problem when you see Mayer Hawthorne. Seriously. I can say this with authority, because I have had the opportunity to see Mayer Hawthorne live three times within the last six months. I have also seen them in a variety of venues: in a large theater with awful acoustics, at the North Coast Music Festival, and in an intimate club setting. They rocked it every time, and I was never disappointed. Quite the opposite, in fact. Each time their show has gotten better and better. The show is a fusion of hip hop, classic soul, and a little funk. It is also a fun dance party guaranteed to have you leave with a smile on your face.
One of my favorite aspects of the show is the eclectic crowd. In a city as segregated as Chicago it is rare to see the races, ages, hipsters, hip hop heads interact. Mayer Hawthorne is one of the rare catlysts that bring these groups together-that in itself should explain the magic of these performances.
Finally, I would like to add Strange Arrangement is one of those CD's that you can listen to straight through on repeat. Yes, it is in the ranks of "Nevermind" "College Dropout" "Rage Against the Machine" "Off the Wall" "Reasonable Doubt" "Are You Experienced?" and "Midnight Marauders." I'm sure you're thinking "Yeah, right you're just saying that because you know the dude." To that I say: if you remotely like or love any of the aforementioned albums I implore you to check out Strange Arrangement. It would behoove you to give it a try. Trust me your ears and soul will dance.
I hope everyone had a great Halloween. I did. I was a pirate--YYYAARGGHH MATEY!!!! Truthfully, I was a pirate because I received an eye-patch during Michigan Homecoming. Long story. I already had the clothes so I decided to have a comfy, cheap, and fun Halloween. The evidence of said fun:
Just thought I'd share that little nugget, because I LOVE Halloween.
Now it is time to discuss the point of this post. I truly believe we need to get the word out about NUD as quickly as possible.
I am quite sure you are pondering, "what is NUD and why haven't I heard of it?" NUD was invented by Jimmy Kimmel. It is National Unfriend Day (November 17, 2010). He explains his rationale below:
Frankly, I think Jimmy is onto something. I know that social media has integrated itself into our 2010 way of life, but I think that as first generation users we need to be critical of our usage. Our number one concern should be the rationale of inviting all these "friends" into our personal lives. Now, I have been on Facebook since 2004. I was on there when one needed a .edu domain to register, and they were building the network up slowly school by school. Back then it was exciting to see the daily announcement of schools that were finally granted access to the medium (especially if you had a gaggle of close friends who attended said school). When they opened Facebook up to the world things started to go crazy.
All of a sudden family members I had no idea who they were wanted to be friends and join Family groups. This is not to say that I don't love my extended family (I love you guys!), but seriously if I can't pick you out on the street what is really the point? So you can check my status and feel like you know me if/when we finally meet?? (If I haven't met you at 28...I am going to assume the chances are slim). Or perhaps you want to check my pictures and see what a day in the life of Gloria is like? I don't get it.
Another use I do not understand is inviting work and/or industry people into your personal space. I understand that social media can be used as a networking tool, but honestly I am not trying to have you "know me intimately" for us to network. Would you really hire someone that you knew went out faithfully every Thursday night for Thirsty Thursday? Or what about if they received the School Night Badge on Foursquare and it showed up in their wall posts? No, you would not take them seriously. Especially after you saw their weekly video and photos from said outings. **Disclaimer: I am just using this as an example, and am by no means describing myself. Hello potential employers!!**
While I am on the subject of appropriate vs. inappropriate friendships, why is it that when I meet a man (in the romantical way) the first thing he wants to do is friend me on Facebook? Maybe I'm a Facebook prude, but I only "friend" people I know. That means I've known you longer than a conversation, a drink, a meal, even a few dates. It does not grant you full access to stalk my personal life. You are denied the right to see my pictures of adventures with my friends, where I am at the moment (I love my Foursquare), how I'm feeling, and who we have in common (so that you can pump them about information on me). When I explain this to men, they seem taken aback. Maybe this is because I am not the norm, or maybe it is because I do not reciprocate said interest in them. Either way, if I get to know you in a romantic way I would like to leave the social media aspect out of it as much as I can. Let me get to know the real you, not the online you. I believe technology has made people lazy in all aspects of their relationships. It is time to take the power back!
The aforementioned laziness, stalking, and clogging of my news feed are a few reasons why I think National Unfriend Day is great. Not everyone you meet needs to be your "friend." Cut the fluff!! It won't kill you-it'll probably make you stronger!
I have a high school classmate who will be getting the axe on National Unfriend Day. I thought said friend was a nice guy-we even had our lockers near each other and he loved to sing G-L-O-R-I-A!!! Every period to me. (Yes it was that irritating, but it grew on me). Now, he writes things that I believe are truly offensive and racist. Hello sir, not everyone shares your political, social, and moral views; perhaps if you want to put said comments on the internet you should do it on a forum #ImJustSayin. Have some discernment people.
Lastly, I want to take the time out to say thank you to ALL the veterans and soldiers around the world. Without your willingness to fight for the freedom s we take for granted I would not be able to express myself. It is much appreciated. You are in my prayers.
THE SEASON FINALE OF PROJECT RUNWAY!!!! Can you feel the joy?!
After a a season of intense challenges, break you down into tears judge commentary (Michael Kors and Nina Garcia I'm talking to you--and LOVE you for it) , catty hate (Gretchen and Ivy...um why?!), and inspirational stories (Mondo revealing his HIV positive status and Michael C. making it to the final four without proper sewing/pattern design skills) one of my favorite shows end until spring. It is bittersweet: I look forward to seeing who wins the wonderful prize (GO MONDO!!) and who packs up and goes home empty-handed-except for the name recognition they created. I also can't wait to have some of my DVR space back. On the other I am sad to see my product placement show end
Yes, you read that correctly. I did call this my favorite product placement show. Project Runway shamelessly flaunts products throughout every episode in its entirety. Sadly (or ingeniusly) I can remember a large number of of the products they promote including: Michael Kors, Marie Claire, Garnier Fructis, Saturn, Brother Sewing Machines, Hilton Hotels, Mood Fabrics, Atlas Apartments, Parsons School of Design, L'Oreal, Bluefly.com, and even Cadillac. The odd thing about this is that I do not mind the shameless promotion on PR. I am not sure if this is because I expect it on shows featuring the arts such as Project Runway, America's Next Top Model and Top Chef. Truthfully PR has converted my mother and I to Garnier users. I think that in shows where someone or something is created and/or transformed I love watching the product at work in the hands of professionals. I know that I can't create that smokey eye like you can, but I can at least try with the same exact tools you have! Maybe just maybe, it will work. Now, what I do not want to see happen is all reality shows because venues for product placement. Keep it on cooking, fashion, and design shows.
That's a joke. In all seriousness these Breast Cancer Awareness (going forward we will say BCA because it's too much to type) marketers have really impressed me. This years media blitz hit the ground running!! It's only October 4th, and unless you live under a rock you know it's BCAM. You have seen at least ten ads, and perhaps even already donated to the cause. Personally, I attended a fundraiser Saturday--yes on the second day of the month. Ford had Neil Patrick Harris encouraging the world to Suit Up! And wear a BCA tie in a prime time commercial of "How I Met Your Mother." During Sunday's games the NFL players/teams/coaches are all wearing pink either in the form of cleats, gloves, or on their team gear. Even the goal posts are wrapped in pink padding! But it doesn't end there.
This evening when I returned home from class I turned on the game in time to see Kelly Rowland singing "Survivor" and breast cancer survivors marching on the football field. Now, I don't want to sound like I don't care about breast cancer. I do. BUT this is almost ridiculous. I understand that you want to put your cause on the largest platform available, but this doesn't go well with football. First of all, it's not tradition to see star-studded halftime shows during Monday Night Football. What was the point? Wouldn't this be better suited for a format such as Project Runway? Sidenote: I do believe they'll tie it into Project Runway just wait!! Likewise, where was the rest of Destiny's Child?
There is a such thing as overkill. It seems whoever coordinated this campaign did not believe in it. This is based solely on the amount of BCA paraphernalia invading our world.
My rating of the BCA program is three stars. You have done well with alerting us of your cause. It has become second nature to associate breast cancer with October and pink ribbons. Congrats. Where you messed up is in drowning us in your media blitz. If you lose us now all your efforts were in vain. It is only October 4th. We have 27 days remaining in the month. Let us breathe!
Update: Had some technical difficulties with this post. Better late than never!
TV: How I Met Your Mother. It's a hilarious show. If you haven't already; check it out. The cast is fantastic and I cannot get enough of Barney (Neil Patrick Harris). His portrayal of a sex-crazed, suit wearing, bro code self is classic--or in his words LEGEN---wait for it DARY!!
Sports: Football. I love you fantasy football. I love you Game Day. I love you MNF. I also enjoy the commercials featuring my favorite sport (more about those this week). I know you signal the end of the summer but I love you regardless.
TV again: Welcome back prime time!!! I am so happy you have returned. I feel badly that I have not had time to catch up with my DVR. But I might have to get another DVR just to keep up with all the loveliness that Thursday night has to offer.
Social Media: I have this amazing class Monday nights. My professor challenges everything I have learned in school thus far.
Fall: I hate the end of the summer but I LOVE, LOVE, LOVE fall. This means we get to layer clothes and wear costumes soon. Can't wait. Living in Chicago we appreciate every warm day we have left.
My iPhone: No, I don't have the new one, but suddenly I have fallen in madly in love. I truly don't understand how this happened. I wonder if BlackBerry will exist in three years?? They need to come up with something and QUICK. Having a touch screen isn't going to cut it. I do like the new ad campaign that they're doing. However I don't think BBM is a strong enough value proposition to lure people by the masses to BlackBerry. They're on a slippery slope.
Running: I have recently gotten back into the hobby and it's starting to feel great. I have started to get the feeling that I need a good run during the day. Exciting stuff.
Apple advertising: I love that jingle they have for the iPad. It's super catchy and very distinct. Apple always does an A+ marketing job and they haven't let me down....Oh, and the product is pretty awesome too.
Let's make it a great week people!!! Also, I really enjoy your comments and hope that you continue to leave them. I want to interact with my friends. If you have any ideas on posts please feel free to email me.
I kind of feel bad for McDonald's. They face what appears to be a constant stream of scrutiny of their products. In an attempt to diffuse the negative press they have introduced healthy alternatives on their menu. However, their critics will not be silenced. Peep the lastest ad from the Physicians Committee for Responsible Medicine called Consequences:
As a self-proclaimed cheeseburger addict the ad scared the quarterpounders out of me!!! The creative team did an excellent job: choosing a corpse that looks like someone you could encounter on the street. Seeing his wife's distress over her husbands death is appropriate for the scenario. Then you see the kicker: a half-eaten cheeseburger clutched in his hand. That is when the message hits home. We all know burgers are not the best food for us, but we still eat them. We know that eating McDonald's is horrible, but the fast food industry makes millions of dollars each year. We are a culture that consistently chooses our temporary personal desires over long-term effects. This ad puts the consequences (ha! Great name for the ad!) of those actions into perspective. Overall, I think the ad has the potential to have a great impact on consumers. I know that I am grateful for it, and I will reconsider eating fast food the next time I have the urge.
I am a bridal show junkie: Bridezillas, My Fair Wedding, Rich Bride Poor Bride, and my newest fave Say Yes to the Dress. There's something magical about seeing two people who really love each other decide to it official. So this morning when I saw that TLC has decided to make Say Yes to the Dress feature plus-size women I was excited. The one thing I was not thrilled about was the name: Say Yes to the Dress: Big Bliss.
Big Bliss?! Are. You. Serious. Why do you have to emphasize the season is featuring plus-size women? Is it too hard to keep the original name of the show and let the faithful audience pick up on the fact that the brides are plus-size? The ultimate insult to injury is the fact that they are calling the brides big and then add bliss. Is that supposed to conjure up some image of a beautiful blissful big bride? What's next Say Yes to the Dress: Indian Sari's, Say Yes to the Dress: Mazel Tov!, Say Yes to the Dress: Jumping the Broom!! We already know our culture loves to put people into boxes and it affects us all in various ways. It just kills me that on one of things we all seem to do regardless of our differences the show found yet another way to point out our (obvious) differences.
Do I think the show is a great idea? Yes. As a woman I love watching brides of all backgrounds and body-types find The Dress. Just change the name. That is my BIG request.
This Sunday is MTV's annual Video Music Awards or VMAs as they're known. Growing up this was THE show to watch. This year is supposed to be big with acts such as Drake, Kanye West and (wait for it) Justin Bieber. Odd lineup, but we'll get to that later. Hosting the show is author and E! Television star Chelsea Handler?? MTV has been running ads featuring Drake for the last month or so to get its viewers hype about the show. The only problem, I suspect, is that the world kinda doesn't care.
Why would I make a statement such as that? For starters, the lineup is just odd. It appears as if they're trying to truly capture a demographic that is just too diverse: 12-40, all races, ethnic backgrounds, urban and suburban. I mean, Chelsea Handler??! Don't get me wrong I like her. I find her funny, and while I haven't read her books, I want to. But I'm a 28 year-old woman who can legally DRINK VODKA!! She also hasn't struck me as the type who relates to girls under eighteen. Maybe she can just as Carrie Broadshaw related to "women" everywhere (aka girls who were having sex). Let's not forget the other half of the audience is male. Young males are so into asserting their masculinity that I am not sold on her captivating their attention.
As far as JB is concerned I understand it's important that MTV supports and acknowledges its large moneymakers. There is something about a tween sharing the billing with Kanye that just does not sit well with me. It could be that I am a huge hip hop fan, and while I like pop Justin Timberlake would seem to be a better fit. Or maybe it's that I just view Bieber as a child, and I don't take him seriously as an artist. Who knows. Let's be real: outside a money-making perspective it makes zero sense; bottom line this odd host/guest lineup screams desperation for MTV to me.
This morning they revealed their final ploy to reel viewers in: a bonus episode of Jersey Shore RIGHT before the VMAs. Wow. To me that means the VMA's are no longer capable of pulling the viewership they once had. I remember back in the day EVERYONE watched the red carpet pre-show, the awards show, and the after show. Now, you have to entice us with an extra dose of our favorite hard-partying guidos to try to get us to tune into your show?? I'm not sure if this is because MTV is in a strange position as the first generation grows up and shifts its focus on more stimulating material and no longer views the VMAs as necessary to view. Personally, I'll be recording Jersey Shore. Like many of my friends I will be tuned into HBO for the True Blood, Hung, and Entourage finales.
I'm sorry MTV as much as I love MVP, Snooki, JWoww, Angelina, and the never-ending Sammi/Ronnie Drama there is NOTHING you can do to tear me away from my Sunday HBO. Nothing. And I think you know MANY others feel the same way which is why you used Jersey Shore as bait. Not going to work. Frankly as people who grew up watching MTV we know that you will re-run the show 50 times next week. Perhaps I'll catch an encore. Although, I may not. After the premiere I will have a good idea of what occurred through Twitter, Facebook and the blogosphere to know if it's worth my time. Or, like many others, I may just youtube the performances worth seeing and scrap the rest.
America was built on the notion of life, liberty and the pursuit of happiness. In this dream freedom for everyone is innate. Our racially-charged history shows that dream has yet to be actualized. In recent weeks it has come to the nation's attention that a mosque is scheduled to be erected near Ground Zero and open its doors on September 11, 2010. New Yorkers are upset and those who lost family members are beyond furious at what they perceive as a slap in the face. In response to the backlash the Muslim community launched this ad campaign:
I'm not going to debate the merits of New Yorkers and Americans alike who are angry with the Muslim community for the location of the mosque. That is obvious. I am also not going to defend why the Muslim community felt it was a good idea to build the mosque at that location. That is also obvious. I am here to discuss the ad.
I like the ad. The use of many different races and ethnicities used to portray the religion was smart. In my experiences people are surprised when you do not fit into their box of what a _______ (fill in the blank) looks like. They just cannot wrap their heads around it and search for an explanation. As a young black female there are countless incidences where I have been rudely asked, "What ARE you??!" Like I'm an alien or some endangered creature they have never seen. It is beyond offensive. When I explain to these peons that I am Black it blows their minds. They are usually taken aback, "but you don't look black!" (What exactly does that mean??) So they immediately follow up with, "..you must be mixed with something!" I have learned to handle these comments with a flippant remark that dispells that notion and (hopefully) their ideal that there is only one type of Blackness in this country. I am happy that the My Faith My Voice commercial does the same thing.
The ad shows the world that not Muslims are not all Middle Eastern, African, or Indian. They are also Black Americans, Hispanics and Caucasians. They are deaf, women, and even children.
My Faith My Voice shows us that the Muslim religion is not something to fear. They are no different than any other religion that has fanatics. Do not let the fanatics speak for everyone. It isn't fair.
I wish a campaign like this had been run after the 9/11 bombings and even during our last presidential election. Perhaps if we had not had nine years to let the fear and hatred of the Muslim religion fester, our country would be a little more open-minded to the religion. I hope the campaign is received with open arms and that we can all try to move past our differences. We are all just people.
I wanted to give you all a nugget before the end of the day and had a great post about game shows, that Blogger (I WILL NOT get angry with my host site) decided not to save the final edit. Therefore, I will leave you with another Zappos.com post and (hopefully) a belly-aching laugh!
I'm not sure if you've seen their commercials featuring puppets reenacting actual calls to the company. They're hilarious and are surely inspired by one of my favorite college shows Crank Yankers on Comedy Central.
Thank you Zappos.com, from those of us who loved Adam Carolla and company, it brings us to a place of nostalgia and happiness. It also makes us look forward to your commercials and that's the truth! I'm sorry that there's no video, but this is one of my absolute favorite calls. **Use your headphones--slightly NSFW language**
P.S. This Saturday (lol) I will be attending the Big Ten Bar Crawl in Chicago and I MUST say GO BLUE!!!!!
The entire world knows (perhaps too much) what occurred between Tiger and Elin during their marriage. Their union ended this week, and both can focus on moving forward with their lives. One aspect of the dissolution of their marriage that intrigues me is Tiger and his role as a future spokesperson. Now that he is divorced and no longer committing adultery I am curious to see if he can resume his job of brand ambassador.
Tiger has had a rough year personally and professionally. His family endured a struggle that most would hate to go through in their private lives, while in the midst of the public eye. To top it off, after losing key endorsements he has performed rather poorly (for him) at his career. His less than stellar performances on the golf course are not surprising. Some might proclaim this is karma and/or his head isn't in the right place causing him to suffer in all aspects of his life. While those explanations are possible I think there could be something else going on behind the scenes.
Is it wrong to consider that maybe Tiger is playing us? He can take out all his frustrations in the arena where he excels. His plan could be to keep a small presence in the PGA while he gets his life together. What if while he is resolving his issues through golf he becomes better than ever??
I predict that next year Tiger will return to the beast we know and expect on the course. I believe he will be better than he was before. And when this occurs the endorsements WILL FOLLOW.
But Mad Media Maven who would want to endorse an adulterous divorced ex-sex maniac??
Excellent question-I'm glad you're paying attention!! The answer is simple: AMERICA!!
The United States loves a good underdog story. Even though Tiger was wrong, he apologized (with tears) and has corrected his mistakes: completion of rehab, a private divorce, and most importantly-keeping a low profile. Now, after losing things that he valued (beautiful wife, family unit, longtime coach) he could be perceived as an underdog. Our society is built on tales of hard-earned triumpiant victories. Tiger overcoming his strife and succeeding on the course will shut up critics and bring viewers back to golf.
In a nutshell: if it worked for Kobe Bryant it can work for Tiger Woods.
