The entire world knows (perhaps too much) what occurred between Tiger and Elin during their marriage. Their union ended this week, and both can focus on moving forward with their lives. One aspect of the dissolution of their marriage that intrigues me is Tiger and his role as a future spokesperson. Now that he is divorced and no longer committing adultery I am curious to see if he can resume his job of brand ambassador.
Tiger has had a rough year personally and professionally. His family endured a struggle that most would hate to go through in their private lives, while in the midst of the public eye. To top it off, after losing key endorsements he has performed rather poorly (for him) at his career. His less than stellar performances on the golf course are not surprising. Some might proclaim this is karma and/or his head isn't in the right place causing him to suffer in all aspects of his life. While those explanations are possible I think there could be something else going on behind the scenes.
Is it wrong to consider that maybe Tiger is playing us? He can take out all his frustrations in the arena where he excels. His plan could be to keep a small presence in the PGA while he gets his life together. What if while he is resolving his issues through golf he becomes better than ever??
I predict that next year Tiger will return to the beast we know and expect on the course. I believe he will be better than he was before. And when this occurs the endorsements WILL FOLLOW.
But Mad Media Maven who would want to endorse an adulterous divorced ex-sex maniac??
Excellent question-I'm glad you're paying attention!! The answer is simple: AMERICA!!
The United States loves a good underdog story. Even though Tiger was wrong, he apologized (with tears) and has corrected his mistakes: completion of rehab, a private divorce, and most importantly-keeping a low profile. Now, after losing things that he valued (beautiful wife, family unit, longtime coach) he could be perceived as an underdog. Our society is built on tales of hard-earned triumpiant victories. Tiger overcoming his strife and succeeding on the course will shut up critics and bring viewers back to golf.
In a nutshell: if it worked for Kobe Bryant it can work for Tiger Woods.
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