The NFL Ticketexchange ad shown during tonight's pre-season game between the Baltimore Ravens and Carolina Panthers was fantastic. I was wondering, "how will Ticketmaster feel about this loss of revenue?" Well, for those who also thought the same thing they won't! The NFL Ticketexchange site is powered by Ticketmaster. Regardless, I see a huge success in the near future!
Another great spot was their "we're all winners now" (because the season hasn't started) commercial. The piece showed individuals running through their homes with various team flags in preparation for Game Day. It got me cheering and I felt a surge of excitement (that only football can cause) when I saw THE CHICAGO BEARS FLAG on the screen.
As a female football fan the NFL and ESPN never cease to amaze me with how well they understand their target. Their humor is on point, and they pump you up to watch the game. BRAVO!
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