A Good Old Fashion Duel: Old Old Spice Guy vs New Old Spice Guy Fabio

I have had a hectic week (updates to come), but I HAD to write and let you all know that one of my favorite campaigns is BACCCCCKKK!!!!!

If you aren't aware that this has been happening you need to check it out.  The Old Old Spice Guy Isiah Mustafa and New Old Spice Guy Fabio are engaged in an epic battle right now.  They're challenging each other to Mad Libs, reply to questions posed by fans on Facebook and Twitter, and overall just one-upping each other with their ridiculously witty banter.   You can even vote on which guy you like better (is that even a question?!).  Head on over and check it out!!! Highly entertaining.

VOTE FOR ISIAH!!! You know I did...I hope this blog gets me a shoutout from Old Old Spice Guy. It would make my 29th year oh, so complete.

He's Baaaaaccckkk!!!

The Old Spice Guy is returning!!!  As his biggest fan you know I couldn't be happier.  The creative did not disappoint as he retained his ridiculously comedic banter: calling earth a blue marble, discussing his physique, and the opportunity to preview the commercials by staring into his beautiful brown eyes. 

The commercials will hit the air in February. (That's next week!!!)  I can only wonder what else Old Spice is going to attempt this time around with Old Spice Guy. Another level of viral infused social media campaigns? Whatever happens I am relieved, because February is starting to look a lot hotter and more tolerable.

Another Old Spice W(in)

Finally back in Chicago!!   Kanye was right when he described Summer Time Chi--it truly is The Good Life. In other news, I have some solid options that could flourish into major career changes.  I'm pretty excited and cannot wait to see how everything pans out!!! I will be sure to keep you posted as I navigate the transition into my next stage of life.

Now that I have finished updating you on my world, I would like to officially congratulate my crush Isaiah Mustafa-The Old Spice Guy.  Last night Old Spice Body Wash received a Creative Arts Emmy for Best Commercial- "The Man Your Man Could Smell Like."  Is it a surprise that the Old Spice guy received this award? Not at all.  There has never been a campaign that combined social and traditional media in real time, found a voice (literally and figuratively) that millions could identify with, and produced a new pop culture phenomenon. 

Here's another look at the award-winning spot, (and Isiah)that started their groundbreaking campaign:

Try Again Orbitz

Recently I witnessed a blatant knockoff TV commercial attempt brought to you by Orbitz.  They have created a character who can only be described as an indistinct, older, white man, dressed in a suit walking through the streets "predicting" collisions and interactions of people and objects on the street all while never losing eye contact with the camera.  Sound intriguing? It isn't.  It smells like lazy unoriginal creative, and you can do better.

One of my pet peeves is when someone attempts to replicate the success of another.  We have all seen and enjoyed the Old Spice Guy commercials starring Isaiah Mustafa.  Did you think we wouldn't notice that you created the polar opposite?  Mustafa is a handsome young,  shirtless, black man, with a voice that commands your attention. (I admit I have a crush!!)  The commercials are engaging and hilarious.  In order to  comprehend the humor in the ads one must actually listen and digest  what Mustafa  is saying!  Genius.  Make the client want to pay attention to the ad.  When Old Spice included the social media aspect in the campaign it became an unprecedented viral success-their sales have increased 107% last month!

So, Orbitz...that does not mean America wants a faux Old Spice Guy.  We are content with the one we have.  Tell  your creatives to hit the drawing board and try again.