That's a joke. In all seriousness these Breast Cancer Awareness (going forward we will say BCA because it's too much to type) marketers have really impressed me. This years media blitz hit the ground running!! It's only October 4th, and unless you live under a rock you know it's BCAM. You have seen at least ten ads, and perhaps even already donated to the cause. Personally, I attended a fundraiser Saturday--yes on the second day of the month. Ford had Neil Patrick Harris encouraging the world to Suit Up! And wear a BCA tie in a prime time commercial of "How I Met Your Mother." During Sunday's games the NFL players/teams/coaches are all wearing pink either in the form of cleats, gloves, or on their team gear. Even the goal posts are wrapped in pink padding! But it doesn't end there.
This evening when I returned home from class I turned on the game in time to see Kelly Rowland singing "Survivor" and breast cancer survivors marching on the football field. Now, I don't want to sound like I don't care about breast cancer. I do. BUT this is almost ridiculous. I understand that you want to put your cause on the largest platform available, but this doesn't go well with football. First of all, it's not tradition to see star-studded halftime shows during Monday Night Football. What was the point? Wouldn't this be better suited for a format such as Project Runway? Sidenote: I do believe they'll tie it into Project Runway just wait!! Likewise, where was the rest of Destiny's Child?
There is a such thing as overkill. It seems whoever coordinated this campaign did not believe in it. This is based solely on the amount of BCA paraphernalia invading our world.
My rating of the BCA program is three stars. You have done well with alerting us of your cause. It has become second nature to associate breast cancer with October and pink ribbons. Congrats. Where you messed up is in drowning us in your media blitz. If you lose us now all your efforts were in vain. It is only October 4th. We have 27 days remaining in the month. Let us breathe!
Update: Had some technical difficulties with this post. Better late than never!
ARE YOU SERIOUS?!
***Disclaimer: I am not discouraging or encouraging purchase of the products discussed in this blog.***
If you don't like what I say--hire me so that you will!
If you don't like what I say--hire me so that you will!
Showing posts with label Great Theory Poor Execution. Show all posts
Showing posts with label Great Theory Poor Execution. Show all posts
Tuesday, October 5, 2010
Friday, September 10, 2010
BIG Bliss??
I am a bridal show junkie: Bridezillas, My Fair Wedding, Rich Bride Poor Bride, and my newest fave Say Yes to the Dress. There's something magical about seeing two people who really love each other decide to it official. So this morning when I saw that TLC has decided to make Say Yes to the Dress feature plus-size women I was excited. The one thing I was not thrilled about was the name: Say Yes to the Dress: Big Bliss.
Big Bliss?! Are. You. Serious. Why do you have to emphasize the season is featuring plus-size women? Is it too hard to keep the original name of the show and let the faithful audience pick up on the fact that the brides are plus-size? The ultimate insult to injury is the fact that they are calling the brides big and then add bliss. Is that supposed to conjure up some image of a beautiful blissful big bride? What's next Say Yes to the Dress: Indian Sari's, Say Yes to the Dress: Mazel Tov!, Say Yes to the Dress: Jumping the Broom!! We already know our culture loves to put people into boxes and it affects us all in various ways. It just kills me that on one of things we all seem to do regardless of our differences the show found yet another way to point out our (obvious) differences.
Do I think the show is a great idea? Yes. As a woman I love watching brides of all backgrounds and body-types find The Dress. Just change the name. That is my BIG request.
Big Bliss?! Are. You. Serious. Why do you have to emphasize the season is featuring plus-size women? Is it too hard to keep the original name of the show and let the faithful audience pick up on the fact that the brides are plus-size? The ultimate insult to injury is the fact that they are calling the brides big and then add bliss. Is that supposed to conjure up some image of a beautiful blissful big bride? What's next Say Yes to the Dress: Indian Sari's, Say Yes to the Dress: Mazel Tov!, Say Yes to the Dress: Jumping the Broom!! We already know our culture loves to put people into boxes and it affects us all in various ways. It just kills me that on one of things we all seem to do regardless of our differences the show found yet another way to point out our (obvious) differences.
Do I think the show is a great idea? Yes. As a woman I love watching brides of all backgrounds and body-types find The Dress. Just change the name. That is my BIG request.
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