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Showing posts with label Endorsements. Show all posts
Showing posts with label Endorsements. Show all posts

Friday, November 12, 2010

Da Mayer

As your music-loving media maven I feel it is my duty to introduce you to some of my wonderful musician friends.  Oddly, the two I plan to feature first are friends in the same hip hop crew.  I believe in these men and their music, and I think you could too.


First up: Mayer Hawthorne

Me, Karla, Mayer
I have to say I am sort of a music snob.  If you discuss music with me, than you discover my general disdain for today's R & B genre.  To say I think it is terrible (with the exception of Neo-Soul) is an understatement.  The quality of the material within the songs and the lyrics has decreased exponentially, and the artists themselves cannot sing.  When people ask me why I feel this way I explain that I grew up listening to my parents music: Motown, Michael Jackson, Stevie Wonder etc.   I wish that quality of music would revive itself.  Generally those that disagree with my stance on today's R & B concede that the music of our parents generation is unquestionably better.  Fortunately, there are now a group of artists that have focused on soul, and one of them happens to be Karla's (my sister) close friend!

Yesterday Drew was in the New York Times, and needless to say we were beside ourselves with excitement.  If you are  unfamiliar with Mayer Hawtorne here is a taste of loveliness that your ears have been begging for.  Maybe So Maybe No,  is my favorite song.  The video is pretty sweet and I have to give Henry DiMaio some major credit for standing out above the pack:



North Coast Music Festival 9/5/10
You know when you listen to a CD that you love over and over, and finally see the band live and it is beyond disappointing? I hate that!  It leads one to feel they have been tricked by the sound engineer.  Well, I am happy to say you will NOT have this problem when you see Mayer Hawthorne.  Seriously.  I can say this with authority, because I have had the opportunity to see Mayer Hawthorne live three times within the last six months.  I have also seen them in a variety of venues: in a large theater with awful acoustics, at the North Coast Music Festival, and in an intimate club setting.  They rocked it every time, and I was never disappointed.  Quite the opposite, in fact.  Each time their show has gotten better and better.  The show is a fusion of hip hop, classic soul, and a little funk.  It is also a fun dance party guaranteed to have you leave with a smile on your face.

 One of my favorite aspects of the show is the eclectic crowd.  In a city as segregated as Chicago it is rare to see the races, ages, hipsters, hip hop heads interact.  Mayer Hawthorne is one of the rare catlysts that bring these groups together-that in itself should explain the magic of these performances.  

Finally, I would like to add Strange Arrangement is one of those CD's that you can listen to straight through on repeat.  Yes, it is in the ranks of "Nevermind" "College Dropout" "Rage Against the Machine" "Off the Wall" "Reasonable Doubt" "Are You Experienced?" and "Midnight Marauders." I'm sure you're thinking "Yeah, right you're just saying that because you know the dude."  To that I say: if you remotely like or love any of the aforementioned albums I implore you to check out Strange Arrangement.  It would behoove you to give it a try.  Trust me your ears and soul will dance.

Thursday, October 28, 2010

Season Finale Alert-Project Runway

THE SEASON FINALE OF PROJECT RUNWAY!!!! Can you feel the joy?!
 
After a a season of intense challenges, break you down into tears judge commentary (Michael Kors and Nina Garcia I'm talking to you--and LOVE you for it) , catty hate (Gretchen and Ivy...um why?!), and inspirational stories (Mondo revealing his HIV positive status and Michael C. making it to the final four without proper sewing/pattern design skills) one of my favorite shows end until spring.  It is bittersweet: I look forward to seeing who wins the wonderful prize (GO MONDO!!) and who packs up and goes home empty-handed-except for the name recognition they created. I also can't wait to have some of my DVR space back.   On the other I am sad to see my product placement show end

Yes, you read that correctly. I did call this my favorite product placement show.  Project Runway shamelessly flaunts products throughout every episode in its entirety.  Sadly (or ingeniusly) I can remember a large number of of the products they promote including: Michael Kors, Marie Claire, Garnier Fructis, Saturn, Brother Sewing Machines, Hilton Hotels, Mood Fabrics, Atlas Apartments, Parsons School of Design, L'Oreal, Bluefly.com, and even Cadillac.  The odd thing about this is that I do not mind the shameless promotion on PR.  I am not sure if this is because I expect it on shows featuring the arts such as Project Runway, America's Next Top Model and Top Chef.  Truthfully PR has converted my mother and I to Garnier users.  I think that in shows where someone or something is created and/or transformed I love watching the product at work in the hands of professionals.  I know that I can't create that smokey eye like you can, but I can at least try with the same exact tools you have! Maybe just maybe, it will work.  Now, what I do not want to see happen is all reality shows because venues for product placement. Keep it on cooking, fashion, and design shows. 

Throwing my support behind the creative genius!

Wednesday, August 25, 2010

The Obligatory Tiger Woods Post


The entire world knows (perhaps too much) what occurred between Tiger and Elin during their marriage.  Their union ended this week, and both can focus on moving forward with their lives.  One aspect of the dissolution of their marriage that intrigues me is Tiger and his role as a future spokesperson.  Now that he is divorced and no longer committing adultery I am curious to see if he can resume his job of brand ambassador.

Tiger has had a rough year personally and professionally.  His family endured a  struggle that most would hate to go through in their private lives, while in the midst of the public eye.  To top it off, after losing key endorsements he has performed rather poorly (for him) at his career.  His less than stellar performances on the golf course are not surprising.  Some might proclaim this is karma and/or his head isn't in the right place causing him to suffer in all aspects of his life.   While those explanations are possible I think there could be something else going on behind the scenes. 

Is it wrong to consider that maybe Tiger is playing us? He can take out all his frustrations in the arena where he excels.  His plan could be to keep a small presence in the PGA while he gets his life together.  What if while he is resolving his issues through golf he becomes better than ever??


I predict that next year Tiger will return to the beast we know and expect on the course.  I believe he will be better than he was before.   And when this occurs the endorsements WILL FOLLOW.

But Mad Media Maven who would want to endorse an adulterous divorced ex-sex maniac??

Excellent question-I'm glad you're paying attention!!  The answer is simple:  AMERICA!! 

The United States loves a good underdog story.  Even though Tiger was wrong, he apologized (with tears) and has  corrected his mistakes: completion of rehab, a private divorce, and most importantly-keeping a low profile.  Now, after losing things that he valued (beautiful wife, family unit, longtime coach) he could be perceived as an underdog.   Our society is built on tales of hard-earned triumpiant victories.  Tiger overcoming his strife and succeeding on the course will shut up critics and bring viewers back to golf.  

In a nutshell: if it worked for Kobe Bryant it can work for Tiger Woods.